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The four key types of customer data for marketing or… how valuable is knowing...
A comprehensive checklist for auditing different data types in a CRM or Email marketing system In today’s world of ever increasing data availability, volume and variety the challenge to know which data...
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Are marketers responsible for Shellshock customer privacy breaches?...
New security vulnerability potentially “bigger than Heartbleed” - are you prepared? Importance: ★★★ Recommended link: Register summary of security vulnerability We wouldn’t typically report security...
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Think about your data-customer-relationship to create trust
Data-driven marketing: How to tackle the tricky topic of trust Thanks to a convergence of tools and technologies, marketers today have unprecedented access to consumer data. This has opened up a world...
View ArticleUK insurance company banned for accessing personal Facebook data
Innovative First Car Quote project stalls just before launch You'll know that Facebook is the largest social media network in the world with over 1.13 billion daily active users and 1.03 billion mobile...
View ArticleHow correct PR around data privacy can benefit your marketing strategy
Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the...
View ArticleYounger people seem to be using Facebook less
Chart of the Day: Almost Half of Young Facebook Users Have Taken A Break From the Platform Facebook is still the outright leader in terms of social media userbase and frequency of use. The increase has...
View ArticleBlockchain makes digital marketing more transparent
What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost...
View ArticleGoogle questioned by Congress and a ban on gender tropes in advertising –...
Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and...
View ArticleRestoring customer trust after a hack
How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won't happen to them. They're too small, and hackers...
View ArticleRecent data privacy legislation and the operational impact on digital marketers
A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers...
View ArticleOnline privacy vs. marketing: Which matters more?
Privacy is a top concern for people online, despite the fact that many want more personalized experiences from brands. With the constant decline of network television and print media, marketing...
View ArticleCustomers should be more than just a data point – they are your only route to...
Too many organizations still view their data obligations as just that; a set of things they have to do Over 18 months have passed since the General Data Protection Regulations (GDPR) came into force....
View ArticleAre marketers responsible for Shellshock customer privacy breaches?...
New security vulnerability potentially “bigger than Heartbleed” - are you prepared? Importance: [rating=3] Recommended link: Register summary of security vulnerability We wouldn’t typically report...
View ArticleThe four key types of customer data for marketing or… how valuable is knowing...
A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know...
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